Adidas
The Other Side Olympics Films
INSIGHT:
The 2020 Olympics were (supposed to be) the “most gender-equal Olympics yet,” but the sports world is still nowhere close to equal for female athletes.
IDEA:
Make the world see the big and small inequities that women in sports face everyday by showing it in a completely new way.
PS—You’ll find 15 female Olympians featured throughout the film. Can you spot them?
YOU HAVE TO SEE IT TO CHANGE IT
Partner: Athanasia [sia] Efthimiu
Directed by Ally Pankiw